Brilliant Viral Marketing Campaign from Ivars

**UPDATE: Video should work now**

For those not from the great Northwest, Ivars is a great, and locally owned, place to grab fish & chips and chowder. Last night, I saw an ad on TV for Ivars that told a short (30 seconds) story of the founder’s vision of the future, from his perspective in 1955. According to legend, Ivar Haglund thought the wave of the future was going to be underwater, submarine, travel, and in 1955 he decided to do something about it and install underwater billboards in Puget Sound.

Could this be true?! Who knows? The point is, Ivars has managed to get people interested in this myth, and more importantly, made the Ivars name relevant again. Kudos Ivars…well done.

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This entry was posted on September 16, 2009 at 6:36 pm and is filed under Marketing Wisdom . You can follow any responses to this entry through the RSS 2.0 feed You can leave a response, or trackback from your own site.

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