Archive for the For Fun Category

Living in SF

Posted in For Fun on January 16, 2012 by fluentmarketing

Well…I moved to San Francisco about 6 months ago, and figured I’d start up the blog again. Why not, right?

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Support Me In The 2009 Pineapple Classic

Posted in For Fun on October 1, 2009 by fluentmarketing

Hey All! I’m running the Pineapple Classic on November 14th in honor of my aunt Margaret and all others who are fighting, or have fought, leukemia and/or lymphoma. I need your help gathering donations in order to hit my team’s $5,000 goal. I know times are tight, but anything you donate is greatly appreciated!

Please visit the link below to donate
http://llswa.convio.net/site/TR/Events/WinterPineappleClassic?px=1054263&pg=personal&fr_id=1080

Music Game Sales Down From Last Year

Posted in For Fun on September 11, 2009 by fluentmarketing

NPD has reported that sales for music themed games have dropped since this time last year, a whole 46%. My bet is that Beatles Rock Band, and Guitar Hero 5 should help pick up those numbers over the next several weeks.

The World of Augmented Reality

Posted in For Fun on August 29, 2009 by fluentmarketing

Anyone with an iPhone, Blackberry, or any other new age mobile phone knows how useful an app like Google Maps can be. Want to know where the nearest Starbucks is? How about the closest subway station? Map apps like Google Maps have revolutionized how we navigate.

Now, imagine turning on your phone’s video functionality, pointing it at an intersection, and seeing the closest subway station mapped right there on your screen. Not a satellite image taken in 2006, or a digital recreation, but the actual street that your standing on. (If it’s hard to visualize what I’m saying here, the video below should help you out)

Pretty cool huh? The first Augmented Reality (AR) app has been released into the Apple iTunes store. Right now the app is only meant for those who can speak and read French, and happen to be in Paris, but nonetheless is opens up a world of possibilities. This article from FastCompany.com also mentions the opportunities that might be out there for advertisers, of course.

The best stuff on, and for, Earth?

Posted in For Fun on August 25, 2009 by fluentmarketing

If the title of this entry rings a bell, you’re probably thinking I am going to write about Snapple Tea. Well, you’re half-way right.

Recently, I have become a big fan of Honest Teas…not only for their tasty bottled beverages, like Lemon Black Tea and Green Dragon Tea, but also for the way they do business. From the company’s small beginnings in 1998, the small beverage company has been truly honest in how their product is made, and the impact it has on the planet. Lot’s of companies can talk a big “Green” game, but you get the feeling that this company from Bethesda, Maryland truly believes in what they do, and why they do it.

In fact, tucked right next to the company’s mission statement on their website is a section titled, “Aspirations for Corporate Social Responsibility (CSR)”. Whether it’s buying a product that might be slightly more expensive because it “better addresses the needs of economically disadvantaged communities”, adhering to strict Fair Trade ideals and standards, or, using fully recyclable PET plastic bottles, Honest Beverage company is trying to do right by the environment, and their customers.

Also, from a marketing perspective, the bottle’s are a simple yet effective marketing tool. It gives you all of the usual information about the drink, while peppering in some brand enhancing “Green Speak” that’s easy to read.

My quick P.S.A; If you like tea, and not the sugar-heavy kind you usually find, do yourself a favor and try some Honest tea.

Should you censor your Facebook account?

Posted in For Fun on August 20, 2009 by fluentmarketing

I came across an interesting read today on FastCompany.com, and I thought I’d share it with the rest of you. As more and more of us are engaging in multiple forms of social networking, it’s important to start looking at the information, pictures, and points-of-view we’re sharing on our social networking sites. Why??

Here’s why. More than ever, prospective employers are making a point to investigate the “real” you. The you that we see on Facebook and the you that enlightens us on Twitter 30 times a day. In fact, my last employer admitted to searching for me on Facebook and MySpace before hiring me. While he was saying this in a joking manor and I doubt it had any say in whether or not I was hired, the point is he did it. And he’s not alone.

So restrict your profile, watch what you post, and watch what you say…because your next employer is paying attention.