Archive for the Marketing Wisdom Category

Brilliant Viral Marketing Campaign from Ivars

Posted in Marketing Wisdom on September 16, 2009 by fluentmarketing

**UPDATE: Video should work now**

For those not from the great Northwest, Ivars is a great, and locally owned, place to grab fish & chips and chowder. Last night, I saw an ad on TVĀ for Ivars that told a short (30 seconds) story of the founder’s vision of the future, from his perspective in 1955. According to legend, Ivar Haglund thought the wave of the future was going to be underwater, submarine, travel, and in 1955 he decided to do something about it and install underwater billboards in Puget Sound.

Could this be true?! Who knows? The point is, Ivars has managed to get people interested in this myth, and more importantly, made the Ivars name relevant again. Kudos Ivars…well done.


Fluent’s newest project, The Ballad of Gay Tony

Posted in Marketing Wisdom on September 9, 2009 by fluentmarketing

My newest project at Microsoft has me working on Grand Theft Auto IV’s latest piece of add on content, The Ballad of Gay Tony. Should be a great piece of content, with tons of promotion worldwide. It comes out October 29th, exclusively on Xbox 360. Check out the video below to watch the trailer!

Nielsen Video Game Reports

Posted in Marketing Wisdom on August 14, 2009 by fluentmarketing

Nielsen released a report yesterday that shows that gamers are spending more time than ever on their consoles. So, even though console sales are down, gamers are are spending more time on the consoles they already have, and Xbox 360 is leading the way. This quote it from the report, “…June data shows Xbox 360 is the most active console, with the 6-month trend show Xbox 360 with the highest active users…”

This bodes well for the consoles’ Xbox LIVE service that brings new downloadable game content, Netflix movies, and social online gaming to the masses.

See the full Nielsen Article here:

Word of Mouth Marketing, or WoM

Posted in Marketing Wisdom on August 14, 2009 by fluentmarketing

More and more businesses are starting to figure out how important Word of Mouth is, and how it fits into their more “traditional” marketing mix. I recently posted this article on my Facebook fan site; PQ Media’s report on the trends associated with WoM Marketing. Good Read!