If the title of this entry rings a bell, you’re probably thinking I am going to write about Snapple Tea. Well, you’re half-way right.
Recently, I have become a big fan of Honest Teas…not only for their tasty bottled beverages, like Lemon Black Tea and Green Dragon Tea, but also for the way they do business. From the company’s small beginnings in 1998, the small beverage company has been truly honest in how their product is made, and the impact it has on the planet. Lot’s of companies can talk a big “Green” game, but you get the feeling that this company from Bethesda, Maryland truly believes in what they do, and why they do it.
In fact, tucked right next to the company’s mission statement on their website is a section titled, “Aspirations for Corporate Social Responsibility (CSR)”. Whether it’s buying a product that might be slightly more expensive because it “better addresses the needs of economically disadvantaged communities”, adhering to strict Fair Trade ideals and standards, or, using fully recyclable PET plastic bottles, Honest Beverage company is trying to do right by the environment, and their customers.
Also, from a marketing perspective, the bottle’s are a simple yet effective marketing tool. It gives you all of the usual information about the drink, while peppering in some brand enhancing “Green Speak” that’s easy to read.
My quick P.S.A; If you like tea, and not the sugar-heavy kind you usually find, do yourself a favor and try some Honest tea.